I see huge hoardings with a life size picture of a retired couple on a water scooter smiling ear to ear. The hoarding is trying to convey how you can live life fully without making any compromises even post retirement.
Post retirement is a different period specially in financial terms. The regular salary stops. Either you get a pension, if you are lucky, or you rely on your own investments to generate an income to meet your expenses.
To plan your income post retirement using the SWP, which is mentioned in big bold words on the hoarding.